QNB concludes its FIFA World Cup 2022™ programme in coincidence with the National Day

Posted on : Mon, 19 Dec 2022

Doha, December 19, 2022 - In coincidence with the National Day celebrations, QNB Group, the official sponsor of the FIFA World Cup 2022™ in the Middle East and Africa, concluded its programme to celebrate the World Cup tournament with a range of exciting events and activities for fans in all World Cup stadiums and Fan Zones.

This eventful program came as a part of QNB’s commitment to support Qatar’s development by hosting the tournament for the first time in the Arab world and the Middle East, and to provide fans with a joyful festive experience inspired by the passion of the game.

A global presence for QNB’s brand

The FIFA World Cup 2022 presented QNB’s brand, ranked as the most valuable bank brand in the Middle East and Africa, with unique a opportunity to connect globally and enhance its international presence amongst the largest international brands, driving its strong market position.

The Bank's brand has many characteristics in common with the tournament, as it exemplifies a lot of passion and determination to provide the best banking experience to customers, reflecting the bank’s legacy and leadership that remained inherent to the bank's journey over the years.

A seamless banking experience during the FIFA World Cup 2022™

QNB provided visitors to Qatar with an advanced digital banking experience, with a wide range of services designed with the highest levels of security, to be part of this unique experience and to benefit from a distinguished banking experience that reflects the bank’s legacy.

Out of keenness that as much people as possible benefit from the event, the bank presented FIFA gifts in a number of its branches in malls. The initiative was highly appreciated by customers who got the opportunity to live the festive spirit of the tournament while carrying.

An eventful program for fans from all over the world

During the tournament, QNB organized a series of entertainment and sports activities and events in the eight stadiums that hosted the World Cup matches, targeting football fans from all over the world in a wonderful enthusiastic atmosphere.

The bank also participated in the FIFA Fan Festival™ in Al Bidda Park on the Doha Corniche, where it organized various entertainment activities for the public and all family members, doubling the enthusiasm of football fans who flocked in large numbers to QNB's stand in the Fan Zone.

Exclusive events and an exceptional opportunity for fans

QNB organized exclusive fan events at Lusail Stadium, which hosted the World Cup’s final match; thus, no one was left out from enjoying the amazing vibe of the fans inside the stadium. The magnificent experience included a range of football-themed competitions and activities.

Tik Tok star Khaby Lam, who is the world's most followed person on TikTok and the QNB Group’s Official FIFA World Cup 2022™Brand Ambassador, made a special appearance in the iconic stadium during the historic game of the Saudi national team against Argentina, bringing joy to football fans.

Lam’s participation was marked by joyful moments where football fans imitated his famous signature hand gesture and took souvenir photos with him to capture these special moments.

QNB also shared the joy of the Saudi fans at Lusail Stadium after their historic World Cup win over Argentina.

In an exceptional atmosphere of World Cup excitement and enthusiasm, QNB Group presented match tickets to a number of Argentina and Brazil fans to attend matches of their National Teams during the FIFA World Cup 2022™, in addition to and a number of QNB and FIFA 2022-inspired gifts and keepsakes.

This initiative provided fans with an unprecedented opportunity to enjoy the dazzling performances of global football stars, in addition to enabling them to follow the last ten minutes of matches from the field in an exceptional atmosphere of enthusiasm and passion for the game.

Both teams ‘fans had also get a unique chance to attend the last 10 minutes of the game from the pitch.

A special celebration for fans arriving from Argentina, Brazil and India

The bank celebrated the arrival of adventurous fans from around the world who arrived in the host country after a long journey.

QNB celebrated the arrival of the four Argentine fans Matias Villarroel, Silvio Gatti, Leandro Blanco and Lucas Ledezma who arrived in Qatar by bicycle, on a journey that started from South Africa to support their national team during the FIFA World Cup 2022™, after a cycling for over 177 days.

The Bank also presented match tickets and an unforgettable experience to Najira Noushad, a traveler, blogger and a dedicated supporter of Argentina’s team to attend all their matches during the FIFA World Cup Qatar 2022™ and the last 10 minutes of the game from the pitch.

Football fan, Najira, drove over 6,000km from Kerala to Doha to attend this "once in a lifetime event."

This initiative reflects the bank’s keenness to recognize the adventurous spirit of these fans and their role in inspiring millions around the world.

QNB Group has also presented match tickets to a number of Brazil fans to attend matches of the Brazilian team during the FIFA World Cup Qatar 2022™.

This special gesture provided an once-in-a-lifetime opportunity for Brazilian fans to support their national team on the field and enjoy the charming football performances of the Samba Stars, while the excitement over the tournament matches grows.

Successful promotional campaigns for the FIFA World Cup Qatar 2022™ in Tunisia and Egypt

As part of its celebration of the World Cup through its international branch network, QNB Group organized promotional campaigns in cooperation with QNB ALAHLI, the second largest private bank in Egypt and a subsidiary of QNB Group, and QNB Tunisia, which chose the slogan of “Let's Live It” for its campaign.

The Group hosted a special celebration in the presence of a number of bank officials and dignitaries.

The Bank presented exclusive packages to QNB Tunisia customers, including flight, accommodation and tickets to attend Tunisia’s matches in the FIFA World Cup 2022™.

The Tunisian footballer and captain of the national team, Youssef Msakni, was the guest of honor at the ceremony, where he distributed prizes to the winners.

QNB Tunisia also released the Tunisian version of the World Cup song on social media, which achieved record viewership.

In Egypt, QNB ALAHLI, in cooperation with Visa, the world leader in digital payment solutions, set up a fan zone in the central park of Sheikh Zayed City “Zayed Park” and the Mall of Arabia to show every FIFA World Cup match live on giant screens with entertainment options for fans.

QNB ALAHLI provided a unique fan zone experience with several football activities, competitions and more, providing the Bank’s customers with free transportation.

This initiative reflects the Bank's efforts to provide a unique banking experience to its customers in Egypt that combines distinguished services and passion for the game.

Daily competitions through QNB’s social media channels

QNB organized daily competitions through its social media channels, which gave fans from all over the world a unique opportunity to live the excitement and passion of the game by testing their football knowledge through a series of easy questions that ensure everyone’s participation and success. Many of the Bank’s followers on Instagram won tickets to attend the World Cup matches as well as FIFA 2022-inspired gifts.

Qatar makes history as we mark the National Day

Mrs. Heba Ali Al Tamimi, General Manager of QNB Group Communications, said: “We are proud that the conclusion of QNB’s special programme for the FIFA World Cup Qatar 2022™ coincides with the celebration of the glorious occasion of Qatar National Day. The event embodies a legacy of success in which we all aspire to achieve sustainable development that leaves a long-lasting, positive impact in line with Qatar National Vision 2030.

We are very pleased with the great success of the QNB’s programme and the unprecedented public turnout that provided football fans with a unique experience, while enhancing our brand’s presence during this impressive historic edition of the World Cup, which Proves Qatar's success in accomplishing remarkable achievements.”

QNB Group, currently ranked as the most valuable bank brand in the Middle East and Africa, is proud to be the Official Middle East and Africa Supporter of the FIFA World Cup 2022™.

Through its subsidiaries and associate companies, the Group extends to more than 30 countries across three continents providing a comprehensive range of advanced products and services. The total number of employees is 27,000 operating through 1000 locations, with an ATM network of more than 4,700 machines.